From Good to Great: The Value of Hiring Military Veterans
Featured in the November 10th issue of the Indianapolis Chamber of Commerce Newsletter: Monday Morning Memo
In his influential book Good to Great, Jim Collins asserts that great companies begin by “getting the right people on the bus.” In other words, lasting success starts not with strategy or technology, but with who you bring on board.
The difference between a good company and a truly great one often lies in assembling a team of individuals whose character, discipline, and drive align with the organization’s mission. This principle resonates powerfully when considering the hiring of military veterans. Veterans embody qualities that strengthen organizational culture and performance, including leadership, resilience, teamwork, and an unwavering commitment to excellence. By intentionally recruiting and empowering veterans, companies can move beyond being merely good to achieving greatness.
Of course, veterans, like any group, bring a diverse range of experiences and skill sets shaped by their branch, rank, unit, and era of service. Understanding these differences is key to aligning their strengths with your organization’s needs. For example, an enlisted Marine who served four years during peacetime may excel in tactical execution, teamwork, and operate within structured environments. In contrast, a Special Operations Officer with multiple overseas tours might bring strategic decision-making abilities, adaptability, and resilience under pressure. Recognizing and matching these strengths ensures that both the organization and the veteran thrive.
The business case for hiring veterans is also compelling. Studies show that military veterans are 27% less likely to leave their first job within six months, and veteran associates experience a 7% lower attrition rate compared to non-veterans. This stability directly impacts profitability and workforce continuity. Furthermore, 68% of HR professionals report that military veterans outperform their civilian counterparts in work ethic, contributing to a stronger, more accountable, and higher-performing culture. These aren’t just technical competencies; they are cultural assets that elevate teams and drive long-term success.
Jim Collins’ “right people on the bus” philosophy underscores a timeless truth: greatness begins with people who embody integrity, purpose, and grit. Military veterans exemplify these traits. By welcoming them into the workforce, organizations not only gain skilled professionals but also reinforce a culture of leadership and resilience that fuels sustained excellence. Hiring veterans isn’t just good for business—it’s a powerful step toward becoming truly great.